February 4, 2014
Tractor and off-road
Safety culture
What is it?

This is an example of a safety campaign, meant to motivate you and inspire ideas for your own campaign. The campaign was called “More safety while driving and transporting” and was carried out by Südsalz, a large German salt supplier. They'd had nine work related vehicle accidents in four years, and as a response, started a safety campaign to inform and train their workers, achieving a sustainable reduction in vehicle accidents for their company.

Who is it for?

Employers planning to train and inform their workers and implement a safety culture in their own company. Workers, to raise their awareness of occupational safety and health and of safe work practices.

What is the benefit?

Actions and campaigns at company level help to establish a safety culture. Workers will be trained and informed about the risks of workplace transport and on how to drive safely, reducing the probability of accidents in your company.

The safe way to success

Getting Started

Carry out safety actions in your company.  A campaign may run for 6 weeks. To reach a company objective such as “reducing vehicle accidents at work by half,” continuous activities are advised, e.g. an idea competition and the analysis of near misses. Examples of safety activities:

  • Road safety training
  • Presentation about risks of drugs and alcohol
  • Braking, crash and rollover simulator
  • Driving simulator for car driving and cycling
  • Eyesight tests, reaction tests
  • Simulation of a workplace vehicle accident

To develop a similar campaign, the following steps are recommended:

  • Analyzing the situation
  • Evaluating the situation
  • Setting goals
  • Developing and gathering solution
  • Selecting the best solutions
  • Implementing the solution
  • Monitoring effectiveness